Why cover letters still matter
The concept of whether cover letters are dying or just plain unnecessary has been the subject of great debate among hiring, recruitment, and career industry professionals for the last decade or two. According to a 2017 job seeker nation study by Jobvite, only 26% of recruiters consider cover letters important when hiring a candidate. A separate study reported that 56% of employers preferred that candidates include a cover letter with their application. Finally, a 2015 CareerBuilder survey found that 49% of employers pay more attention to job applicants who include a cover letter with their resume.
To write or not to write a cover letter …
Here’s the key takeaway. The majority of recruiters may not pay attention to your cover letter. However, many hiring decision makers WILL. These people are more likely to read your letter than anyone else involved in the hiring decision. Now, the likelihood will vary among companies but the reality is that you have no way of knowing whether or not your letter is going to be seen by a person who does or does not read cover letters.
This is why it is in your best interest every time to send a cover letter unless you come across a job advertisement that specifically asks you not to send one (although those instances are relatively rare in our experience).
Why you need a cover letter
We are not simply suggesting that you must have a cover letter because we make a nice living writing cover letters. A well-written cover letter serves to introduce your resume to the reader and share why you are the #1 solution to their problems.
Many of our clients find writing a cover letter is more challenging than the resume.
Most cover letters suffer because they lack focus, are too long, and fail to highlight the relevant skills, value, and other qualifications that you bring to the table. However, the most common mistake that we see in reviewing hundreds of cover letters is that they are generic and present our clients as average candidates. You are not average. If you were, you would not be here.
There are 5 key reasons why you must include a cover letter:
A strong cover letter that gets read must accomplish 3 things:
- Make a connection with the reader.
- Address the employer’s specific needs and offer solutions to their problems.
- Move the reader to take action … calling you for an interview!
The more specific you can be in your cover letter, the stronger it will be.
How do we achieve this:
Scientech Resumes take a practical, no-nonsense approach to writing powerful correspondence job letters and post-interview thank you letters that actually get read. We focus on briefly communicating your reason for writing and why you’re interested in the role. The meat of the letter explains why you are suited for the role and introduces key points of relevance, such as education, experience, and other qualifications backed up with supporting evidence to justify why you should be invited for an interview. Last but not least, we conclude the letter with a call to action. This element is the key factor to cementing that first impression in the mind of the reader and determining whether or not you are invited for an interview … all in the space of 3-4 paragraphs.